It became known that Liu Yi, former vice president and head of the e-commerce department of Xiaomi China, now works at Xingji Meizu Group.
This strategic transition signals another high-profile leadership change in the face of growing competition in the smartphone market, where the talents of top managers continue to significantly determine the competitive environment.
Liu Yi’s tenure at Xiaomi covers almost a decade of the company’s most significant transformations. Joining the team in 2015, he soon became an indispensable face in Xiaomi’s overseas department, where he was Vice President of Sales.
His efforts were particularly significant in establishing Xiaomi’s presence in Europe, the Middle East and Africa, as well as in Southeast Asia, regions that are vital to Xiaomi’s global strategy today.
During his tenure, Liu Yi helped Xiaomi further strengthen its online retail presence, which is becoming increasingly important as consumer behavior continues to shift towards digital platforms.
Industry analysts have also pointed to the trend of senior executives from well-known smartphone companies moving to Meizu over the past few years, forming a kind of “departure alliance.”
Xingji Meizu, which is now owned by automotive technology company Kering Automotive, seems to be assembling a team of experienced industry professionals, preparing for possible new projects in the smartphone and connected devices sector.
- Meizu has hired several former senior officials from leading manufacturers.
- This may indicate upcoming strategic changes in the company.
- Liu Yi’s experience in e-commerce may portend new online retail strategies.
With Liu Yi joining the leadership of Xingji Meizu, the company is gaining experience in global markets and e-commerce, which will strengthen the company’s position in these important areas.